Profile

With over 20 years of experience, I am a highly skilled Journalist, with core competency in Writing, Editing, PR & Media, Digital and Traditional Marketing, Social Media, and Corporate Communications.

As a career journalist, I have had the privilege of writing and editing for renowned publications in India, including The Hindustan Times, Times of India, The Indian Express, and the Asian Age. My expertise spans across various technical and lifestyle domains.

I have worked at the esteemed weekly newspaper, ‘India West’ in San Leandro, California. I have also contributed to ‘Gulf News,’ the leading national daily in the UAE, during my tenure in Dubai. Additionally, I have had the opportunity to collaborate with the UK-based publishing powerhouse, ITP.

As a PR Professional, I have developed and executed strategic plans encompassing Social Media and Influencer engagement, Marketing, PR & Media for renowned global tourism brands. Notably, I have worked with esteemed entities such as Disneyworld Paris, Walt Disney World, Visit Orlando, Ferrari World Abu Dhabi, Yas Island, as well as International Tourism Boards including Taiwan Tourism Bureau, Jordan Tourism Bureau, Maldives Marketing and Public Relations Corporation, and Sharjah Tourism Bureau.

I am also an expert in Tech PR – with specialisation in SaaS and AI content creation and PR.

Worked with the divisions for ProHance, a new-age workplace analytics and operations enablement platform and Augnito, a leading Voice AI company in healthcare, offering latest clinical speech recognition and natural language understanding technology for doctors – it’s a Siri for doctors! Special focus on Thought Leadership articles and positioning, Managing Social Media profiles of CEOs and top management.